Webデザイン：The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

Distills the principles and best practices that make sites enjoyable to visit and a huge asset to the organizations they serve. This guide will help you focus on the needs and expectations of your customers and give you the tools you need to create a satisfying and effective Web site. Softcover.

* Understanding your customers' needs through field studies, interviews, surveys, and focus groups * Decreasing development time and improving quality through rapid prototyping * Creating browsable content and multiple ways to navigate a site * Learning principles for designing a powerful homepage * Writing for search engines * Building trust and credibility with a privacy policy and secure connections * Designing a shopping cart for e-commerce * Cross-selling and up-selling on Web sites * Designing effective page layouts * Developing a fast and relevant site search function * Optimizing your Web site for fast downloads * Creating Web pages accessible to people with visual or hearing impairments * Adapting for international audiences * And much more

目次

Foreword.
Preface.
Acknowledgments.

I. FOUNDATIONS OF WEB SITE DESIGN.

1. Customer-Centered Web Design.
2. Making the Most of Web Design Patterns.
3. Knowing Your Customers: Principles and Techniques.
4. Involving Customers with Iterative Design.
5. Processes for Developing Customer-Centered Sites.

II. PATTERNS.

Pattern Group A: Site Genres.
Personal e-Commerce.
News Mosaics.
Community Conference.
Self-Service Governments.
Non-Profits as Networks of Help.
Grassroots Information Sites.
Valuable Company Sites.
Educational Forums.
Stimulating Arts and Entertainment.
Web Apps That Work.
Enabling Intranets.

Pattern Group B: Creating a Navigation Framework.
Multiple Ways to Navigate.
Browsable Content.
Hierarchical Organization.
Task-Based Organization.
Alphabetical Organization.
Chronological Organization.
Popularity-Based Organization.
Category Pages.
Site Accessibility.

Pattern Group C: Creating a Powerful Homepage.
Homepage Portal.
Upfront Value Proposition.

Pattern Group D: Writing and Managing Content.
Page Templates.
Content Modules.
Headlines and Blurbs.
Personalized Content.
Message Boards.
Writing For Search Engines.
Inverse-Pyramid Writing Style.
Printable Pages.
Distinctive HTML Titles.
Internationalized and Localized Content.

Pattern Group E: Building Trust and Credibility.
Site Branding.
E-mail Subscriptions.
Fair Information Practices.
Privacy Policy.
About Us.
Secure Connections.

Pattern Group F: Basic E-Commerce.
Quick-Flow Checkout.
Clean Product Details.
Shopping Cart.
Quick Address Selection.
Quick Shipping Method Selection.
Payment Method.
Order Summary.
Order Confirmation and Thank You.
Easy Returns.

Pattern Group G: Advanced E-Commerce.
Featured Products.
Cross-Selling and Up-Selling.
Personalized Recommendations.
Recommendation Community.
Multiple Destinations.
Gift Giving.
Order Tracking and History.

Pattern Group H: Helping Customers Complete Tasks.
Process Funnel.
Sign-In/New Account.
Guest Account.
Account Management.
Persistent Customer Sessions.
Pop-Up Windows.
Frequently Asked Questions.
Context-Sensitive Help.

Pattern Group I: Designing Effective Layouts.
Grid Layout.
Above the Fold.
Clear First Reads.
Expanding-Width Screen Size.
Fixed-Width Screen Size.
Consistent Sidebars of Related Content.

Pattern Group J: Making Site Search Fast and Relevant.
Search Action Module.
Straightforward Search Forms.
Organized Search Results.

Pattern Group K: Making Navigation Easy.
Unified Browsing Hierarchy.
Navigation Bar.
Tab Rows.
Action Buttons.
High-Visibility Action Buttons.
Location Bread crumbs.
Embedded Links.
External Links.
Descriptive, Longer Link Names.
Obvious Links.
Familiar Language.
Preventing Errors.
Meaningful Error Messages.
Page Not Found.

Pattern Group L: Speeding Up Your Site.
Low Number of Files.
Fast-Downloading Images.
Separate Tables.
HTML Power.
Reusable Images.

III. APPENDIXES.

A. Running Usability Evaluations.
B. Sample Web Site Evaluation Plan.
C. Sample Consent Form.
D. Sample Observer Form.
E. Online Research.
Glossary.
Resources.
Credits.
About the Authors.
Index. 020172149XT08282002