Webサイト制作：Measuring the Success of Your Website: A Customer-Centric Approach to Website Management

Measuring the Success of Your Website: A Customer-Centric Approach to Website Management。Webサイト構築方法について、顧客志向のアプローチから解説している本です。ｅコマースサイトを構築している方には参考になるでしょう。

The only way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness.

* A valuable resources for those businesses seeking to develop a website for the first time.
* Focuses on measuring and analyzing the business, rather than techincal, implications of the website.
* User friendly - does not use techincal jargon.
(Amazon.co.jpより）

目次

Foreword.

Acknowledgements.

About the Author.

Preface.

Introduction.

I. A CUSTOMER-CENTRIC FRAMEWORK.

1. Measuring Success.

2. Defining a Framework.

3. Applying the Framework.

II. METRICS, ANALYSIS, AND INTERPRETATION.

4. Engaging Customers.

5. Explaining Dropouts.

6. Containing Dropouts.

7. Choosing Metrics and Analytical Techniques.

III. DATA COLLECTION, CLEANSING, AND INTEGRATION.

8. Understanding the Data.

9. Collecting the Data.

10. Preparing the Data for Analysis.

IV. IMPLEMENTATION OF WEB MEASUREMENT.

11. Resourcing Web Measurement.

12. Selecting Tools and Vendors.

13. Implementing Measurement Practices.

14. Predicting the Future.

References and Notes.

Index.