Robin Nobles 著書のSEO本をもう1冊紹介。Web Site Analysis and Reportingです。ログ解析の話まで触れています。今でも十分通用する質の高さです。
With the explosion of commerce on the Internet, businesses have rushed to stake their claim in this new dynamic industry. However, there have been no role models or guides to follow, until now! Web Site Analysis & Reporting provides you with a tool for business on the Internet. It covers Web site analysis in terms of navigation, design, e-commerce solutions, Web security, traffic reporting and analysis, search engine analysis, and capitalization of return traffic. This book provides you with the necessary tool for determining the effectiveness of an online business in a variety of categories, as well as offers solutions for Web site improvement. Web Site Analysis & Reporting is a must-have for anyone conducting business on the Internet! (Amazon.co.jpより)
[SEO/SEM書籍 一覧]
検索エンジンにガンガンヒットするホームページの作り方(2003/04)
Search Engine Optimization With Web Position Gold 2
SEOツール WebPositionGold2 の解説書的な位置づけですが、SEOの勉強にもなります。
Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
Robin Noble 著書。