SEO本:: Search Engine Optimization for Dummies

SEO本:: Search Engine Optimization for Dummies

SEOの新刊です。Search Engine Optimization for Dummies。384ページなので結構ボリュームがあります。

Amazon.com での書籍紹介を読むと、どうやら初心者〜中級者向けのSEM本と思われます。アクセスログ解析、検索広告（ペイパークリック広告）にも触れていますね。

Book Description Search Engine Optimization For Dummies, written in the For Dummies friendly, easy-to-understand style, shows Web site developers, site owners, and search engine optimizers (SEOs) how to create Web sites that rank at the top of the search engines and have high-volume traffic. It answers the question of "how to get people to visit my site?" Part I discusses what search engines are, the types of search engines, and which ones are important. It also has a jump-start chapter, which provides simple tricks on how to boost a site's ranking quickly. Part II explains how to build search-engine friendly sites, including creating pages that search engines love; avoiding and working around site problems; and analyzing and selecting keywords. Part III covers registering the Web site, including where to register it; registration directories; and shopping directories and retailers. Part IV covers traffic monitoring analysis tools and link popularity to boost ranks. Part V covers search engine advertising, including pay-per-click and advanced pay-per-click. (Amazon.com)

Search Engine Optimization for Dummies