- Consumer-generated media will become increasingly attractive to advertisers
- Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities
- Advertisers, cable providers and interactive marketing experts will collaborate to address "The TiVo Effect"
- Brand advertisers will drive the next wave of growth for the paid search market
- Best practices in localized mobile marketing will be perfected overseas in 2006
- Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys
- Technology and better data access will transform online advertising success to a formulaic equation
- Japan will be the next frontier for paid search and interactive marketing
- Mobile carriers will adopt new ad models to boost revenue beyond usage
- Performance-based pricing models will demonstrate the true value of search engine marketing (SEM) as a lead generation channel
8番目に日本市場に触れているのは24/7 Searchが日本市場に参入したからでしょうか。
24/7 Real Media's Interactive Marketing Experts Reveal Their Online Advertising Predictions For 2006
http://www.247realmedia.com/about/press_2005/2005-11-08.html
