MediaPostが、米Ask Jeevesが独自のペイパークリック広告プラットフォームをまもなく立ち上げると報じている。
Ask Jeeves Reportedly Gearing Up Paid Search Platform
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=32495
It primarily will be based on keyword bidding, but with some measure of relevance, such as click-through rates, factored into the advertiser's ultimate cost. The minimum bid will reportedly start at 5 cents.