元GoogleサーチクオリティチームのAndre Weyher氏が語るGoogle検索の裏側

米Googleサーチクオリティチームで2年間働いていた、Andre Weyher氏が、James Norquay の独占インタビューに答えている。


Purchasing links was always risky but resembled a game of roulette, you could get caught but many people also got away with it. Today it’s not a question IF you get caught, it’s merely a question of WHEN you’ll get caught. Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR. [An Interview with an EX-Member of Matt Cutts’s Search Quality team!, ]

未だに有料リンクに大きく依存するSEOは非常に危険で、いつ Google に指摘されるかが問題なわけですが、まだこの状況を理解していない方が多いのも残念なところです。1〜2ヶ月で超難関キーワードで順位をあげようという考え方や、たいしたコンテンツも保有せず訪問してもおもしろくもない状態で自然リンクを集められないんですと嘆く、その思考を改めるべきでしょう。


The second category would be content quality, it’s important to remember here that Google does not judge the nature of your content, only it’s authenticity. So any type of scraped, synonymised or obviously poorly written text would be a clear spam signal. The third would be backlink profile.[James Norquay]

勘違いしている人がいるのですが、検索アルゴリズム的には、文章のうまい下手は問題じゃないのです(いや、厳密にいえば訪問者=人にとってわかりやすい、ささる、気持ちを動かす文章は必要ではあるのですが)。人それぞれ文章の良し悪しがあるのは仕方がない、Googleが問題にしたいのは authenticity である、と。これもまぁそうでしょうな。繰り返すけど、Googleは文章の上手さランキングしたいんじゃない。

What anchors are used? The commercial vs. non commercial ratio of the anchors.[James Norquay]

これはどういう意味なんでしょうかね?ちょっと補足してくれないと何とも判断できない。アンカーテキストのdiversity のことを言っているのかしら。

Try to work on your website as if SEO was not part of your plan, create content out of a sincere interest and enthusiasm for the topic of your page. This is what Google and your users want form you, I know it’s tempting to think about financial gain but remember that Googles primary concern is valuable information! [James Norquay]


So keep the following in mind; Link building has changed from an almost purely technical process into something that resembles a relationship management campaign. Building a network with owners of sites that are related to yours for example. [James Norquay]


Second, don’t dismiss directories completely. I have heard people talking about directories being altogether bad and advise people to avoid them. This is not the case, good quality, moderated directories, or niche directories are still worth looking in to. [James Norquay]


Third, to stay focussed on quality of pages linking in to you, Google judges your link profile by the quality of pages linking to your site, getting 3 links from authentic pages will do much more than 1000 links from splogs, so invest your time into getting quality, not quantity. [James Norquay]



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